Protecting Student Privacy

In the past, I have written about measures people and students can take to stay safe online with increased Internet security and safe search engines.  Online privacy is a growing concern not only in our own lives, but also in our schools.  In 2016, the TRUSTe/National Cyber Security Alliance released staggering statistics about online privacy in the United States.  From 2015 to 2016, the number of people concerned about their online privacy increased by 45%.  Before I explain the tool schools can use to help protect student privacy and data, consider these five facts from the TRUSTe/NCSA study:

1. 92% of U.S. Internet users worry about their privacy online.
2. People are more concerned about losing their online privacy (68%) than losing their income (57%).
3. People's top concern about online privacy is companies collecting and sharing personal information.
4. 89% of people say they avoid companies that do not protect their privacy.
5. 36% of people have stopped using a website due to privacy concerns.

You can learn more about the TRUSTe/National Cyber Security Alliance U.S. Consumer Privacy Index by clicking here and here.

In light of these dramatic figures and the rising risk of using online services, how do we ensure students' information is private and secure?  How do we verify the vendors of software and other online services are protecting our students' data and privacy?  We can use a tool known as the Student Privacy Pledge.

The Student Privacy Pledge was developed by The Future of Privacy Forum and The Software & Information Industry Association to "safeguard student privacy regarding the collection, maintenance, and use of student personal information."  The two organizations go on to explain that the Student Privacy Pledge is "intended to concisely detail existing federal law and regulatory guidance regarding the collection and handling of student data, and to encourage service providers to more clearly articulate these practices."

Click here to read the pledge over 345 companies, vendors, and service providers have taken.

Click here to view a list of those that have taken the pledge.

As the Technology Coordinator for my school, I vet each and every vendor of digital or electronic services to ensure they meet our high educational standards.  The Student Privacy Pledge provides me with an excellent way to verify these vendors are also protecting the personal information and privacy of our students.  According to the TRUSTe/NCSA study, only 31% of people understand how companies share their personal information.  The Student Privacy Pledge gives us much needed transparency to help make the best decisions for our schools and students.  In the 21st century, creating a safe learning environment is not only about physical security, but also digital security.